Email Marketing

Email that earns its place in the inbox.

Thoughtful content, intelligent automation, and a clear strategy — email marketing built around your customer journey, not just your send schedule.

Ongoing retainer
Typical engagement
Email Preview · Campaign
Fromhello@techne.co.uk
SubjectWe've been thinking about you →
TECHNE
Read more →
Open rate
38.4%
12.1%
Click rate
0.3%
Unsubscribes
inbox — 847 delivered
Open Rate
41.2%
Click Rate
12.8%
Unsubscribes
0.2%
H
Your order is confirmed
hello@shop.com
9:41 am
TRANSACTIONAL
T
We miss you — here's 20% off
team@brand.co
Yesterday
RE-ENGAGEMENT
N
This week's picks, curated for you
news@letter.io
Mon
NEWSLETTER
H
Your free trial ends in 3 days
hi@saas.app
Sun
LIFECYCLE
This campaign · 847 recipients
↑ 42:1 ROI

Why it matters

The inbox is the most valuable channel you own.

Unlike social platforms, your email list belongs to you. No algorithm changes, no pay-to-play reach, no disappearing content. A well-managed list is a direct, reliable connection to the people who have already told you they're interested.

The problem isn't getting the technology right. It's sending something worth reading. Most email programmes fail not because of the platform, but because there's no strategy behind the send.

42:1
average return on email marketing investment
4B+
daily email users worldwide

What we do

Everything your email programme needs to perform.

We're a design agency first — which means every email we build is crafted with the same care as any other piece of brand communication.

Email Design
Templates and layouts designed to perform across every inbox and device — clear hierarchy, strong brand, and a layout that guides the reader to act.
Campaign Strategy
Planned campaigns aligned to your business calendar — the right message, to the right segment, at the right moment in the year.
Content Creation
Copy written for people, not inboxes. Subject lines that get opened. Body copy that earns the click. Tone that sounds like your brand.
Marketing Automation
Welcome flows, lead nurture, re-engagement, and lifecycle sequences — built to run in the background so the right message reaches the right person automatically.
CRM Integration
We connect your email platform to your CRM so data flows in both directions — clean lists, accurate segments, and a single view of your customer.
Analytics & Optimisation
Open rates, click rates, and downstream actions — tracked, reported clearly, and used to continuously improve every email we send.
Content & Journeys

Every email should have
a reason to exist.

The best email marketing doesn't feel like marketing. We create content that supports the customer journey at every stage — from first impressions and lead nurturing to retention, re-engagement, and advocacy.

Every email is built around a clear purpose, thoughtful messaging, and a deeper understanding of your audience. Because sending more emails isn't the goal. Sending the right ones is.

Email campaign strategy
Lead nurturing journeys
Welcome & onboarding sequences
Lifecycle marketing
Copywriting & content creation
Audience segmentation
CUSTOMER JOURNEY
01
SubscribeImmediate
02
WelcomeDay 0–1
03
NurtureDay 3–14
04
ConvertDay 21–30
05
RetainOngoing
Avg. journey completion
68% reach step 4
↑ 4.2×
AUTOMATION HUB
Trigger
Form submit
Salesforce Pardot
HubSpot
Mailchimp
This month
847 journeys triggered
↑ 23%
Automation & CRM

Built behind the scenes.
Felt everywhere.

A great customer experience depends on what happens after someone clicks. We design and implement automated journeys that connect your website, CRM, and marketing platforms into a single ecosystem.

As Salesforce-certified consultants, we support Salesforce Account Engagement (Pardot) alongside HubSpot, Mailchimp, and other leading platforms — helping create systems that work quietly in the background.

Salesforce Account Engagement
Salesforce CRM integration
HubSpot automation
Mailchimp journeys
Lead scoring & segmentation
Automated customer journeys
Reporting & optimisation

How it works

Four steps. Nothing sent blind.

01
Audit

We review your existing email activity, list health, and platforms. An honest picture of what's working, what isn't, and what's missing.

02
Plan

Campaign calendar, journey mapping, and content strategy. A clear plan of what gets sent, to whom, and why — before anything is built.

03
Build

Templates designed, copy written, automations built. Everything tested across inboxes and devices before it goes near a subscriber.

04
Optimise

We review performance after every send and refine continuously — subject lines, timing, segmentation, and journey logic.

Featured work

Programmes we've built.

Edutolia
Edutolia
Email Marketing
Edutolia
Edutolia
Email Newsletter
Eduhub
Eduhub
Email Marketing
Eduengage
Eduengage
Email Signature

FAQ

Questions we get asked a lot.

Still have something on your mind? Just ask us directly.

Which email platforms do you work with?+
Do you handle the full campaign — design, copy, and sending?+
What's the difference between a campaign and an automated journey?+
Can you help us move to a new email platform?+
How do you measure whether email marketing is working?+
Can you help if our list is cold or hasn't been emailed in a while?+

Ready to make your emails worth opening?

Let's talk about your programme, your platforms, and what a properly built email strategy could do for your business.