Higher Education

Digital experiences built for higher education.

For over six years, we've partnered with universities to create digital experiences that support student recruitment, engagement, and conversion.

Whether you're launching a new campaign, refreshing your website, or improving your recruitment funnel, we help your institution communicate with clarity and consistency.

recruitment.university.ac.uk/pipeline
Academic Year 2024/25
Student Recruitment Pipeline
Live
Discovery4,280
Consideration2,140
Application892
Enrolment441
Email campaigns
34 active
Landing pages
128 live
Open days
6 upcoming
Sector expertise
6+
years in higher education
Email open rate
42%
above sector average
The Student Journey

Support every stage of the student journey.

Student recruitment doesn't happen in a single interaction. It starts with discovery, continues through consideration, application, and enrolment, and extends well beyond acceptance.

We've spent years designing content and digital experiences that support every step of that journey. Every touchpoint is designed to make information easier to find, decisions easier to make, and communication more effective.

Hundreds of campaign and programme landing pages
Thousands of responsive email templates and automated journeys
Student recruitment campaign creatives
Website content and user experience improvements
Application and enquiry form design
Prospect communications across multiple channels
1
Discovery
Campaign pagePaid searchOpen day
2
Consideration
Programme landing pageEmail nurtureContent hub
3
Application
Enquiry formApplication journeyPortal emails
4
Enrolment
Offer emailWelcome journeyCRM workflow
300+
landing pages
5,000+
email templates
6+
years in sector
Web
University websitesFaculty pagesProgramme pagesMicrosites
Recruitment
Landing pagesOpen day campaignsInternational marketingForm design
Digital
CRM communicationsEmail automationCampaign assetsContent governance
Built for universities

Built around the way universities work.

Every institution has its own structure, systems, and processes. We work alongside marketing, admissions, recruitment, and digital teams to create solutions that fit within existing workflows while improving the experience for prospective students.

We understand the balance between institutional requirements and creating experiences that feel modern, accessible, and student-focused.

University websites
Faculty and programme pages
Recruitment landing pages
Event and open day campaigns
International student marketing
CRM communications
Marketing automation assets
Form integrations
Content governance and consistency
Content

Content that supports recruitment.

Content is often the difference between generating interest and generating applications. We help universities review existing content, identify opportunities for improvement, and create new assets that align with recruitment goals.

Whether you're entering a new market or refreshing existing campaigns, we help ensure your content works together as one connected experience.

Website content audits
Landing page copywriting
Campaign messaging
Email content
Student journey communications
Digital marketing creatives
SEO-focused content
Content strategy for recruitment campaigns
CONTENT PRODUCTION BOARD
Website
Programme pages
Live
Faculty landing pages
Review
SEO content audit
Draft
Email
Enquiry nurture series
Live
Offer email journey
Live
Enrolment welcome
Review
Campaign
UG recruitment 2025
Live
PG open day assets
Review
International campaign
Draft
CRMHub
Email Automation
University Website
Landing Pages
Form Integrations
We work within your existing systems, not around them.
Beyond design

A partner beyond design.

Whether your website runs on WordPress, Webflow, a headless CMS, or a custom build, we work with what's already there.

The same goes for your marketing stack. Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or something else—we create, publish, and optimize within your existing tools, so your team doesn't have to start over.

We focus on the creative and execution. Your systems stay yours.

FAQ

Questions we get asked.

Something else on your mind? Get in touch.

Do you specialise in higher education marketing?+
Can you create university landing pages for student recruitment?+
Do you design email journeys for prospective students?+
Can you redesign or improve an existing university website?+
Do you provide higher education content strategy and copywriting?+
Can you work with our CRM and existing university systems?+

Looking to strengthen your student recruitment?

Whether you need a new website, recruitment campaign, CRM communications, or a complete content refresh, we're here to help.